The Belo Medical Group is a very personal clinic. When I put up the brand in 1990, I just wanted to help as many people as I could, people who shared the same insecurities as I did. I wanted to make it my life’s resolution to make everyone beautiful. I figured, if we were all beautiful, we would be judged based on the essentials: character, intelligence, and hard work.
For me, the desire to improve something about yourself has nothing to do with vanity and everything to do with self-esteem. Over the last 27 years, I have seen the change in my patients over and over again. Whether it’s changing the shape of someone’s nose or helping them get rid of their severe acne, you cannot imagine how much they change. They become happier, more self-confident, and they light up from within. It’s a beautiful sight to see and I want nothing more than to help each patient look and feel like their most beautiful self.